It seems that almost every day there is a new beauty product hitting the market: new eyeshadow palettes, a new lipstick formula, and foundations galore. The beauty industry is constantly churning out products that we, the beauty-obsessed, eat up with glee.
As the industry becomes more saturated with products, companies are looking for new ways to appeal to customers, and the best way to do that is to release products we’ve never seen before. Innovation is always a good thing, and as more companies fight for our attention, producing new products with different benefits, delivery, and packaging is important.
Being the beauty junkie I am, I’m always looking for the most interesting new item on the market and how it compares to the products we already know and love. I’ve rounded up the five best beauty innovations we saw in 2020 so you can try something new and exciting too!
When this addition to the Fresh Rose skincare line came onto the scene this past spring, I was intrigued. A liquid serum infused with oil? How did it work and what did it do? This is a serum that you drop into your hands (it has a water consistency) and press into your skin. The serum delivers 24 hours of hydration to give you dewy and plumped skin. The water/oil formula is interesting because you have two phases mixing to hydrate. You can also use it morning or night, so it’s the perfect addition to your skincare routine, no matter the time of day.
If you haven’t heard, Dyson isn’t your mom’s vacuum brand anymore –they’re making our new favorite hair tools now! You know about the blow dryer and the Air Wrap but in 2020, Dyson released a cordless hair straightener… yes, cordless. Have you ever wanted to straighten your hair while on a no camera Zoom call? Now you can! The straightener has a flexing copper plate to help you remain in control of the styling while also using less heat. The iron is made to reduce frizz, which we can all use a little help with. A cordless straightener that reduces frizz and breakage and still *actually* straightens hair? Innovation at its finest…
Plus, we love how easy it is to curl with this straightener because of it’s curved shape. This video made all of our editors’ jaws drop.
This is an innovation that shouldn’t have taken until 2020 to develop, but better late than never. The London-based brand, Eylure released C-Lash, which is specifically made for those who have lost their eyelash hair to cancer treatments or other medical conditions. These lashes are made with a thicker-yet-softer and more flexible band to help adhere to the eye better and easier than other lashes. The story of how they came about is beautiful; C-Lash founder, Codilla Gapare was diagnosed with breast cancer, and after losing her eyelashes, she realized that regular fake lashes do not cut it for a lash replacement. Enter C-Lash. They partnered with Eylure to bring these false lashes to market, and the rest is history.
A butt mask? Stay with me here… We have masks for everything else: our face, hands, feet, eyes, lips, hair… why not your tushy? Megababe is the beauty brand of our bodies–thank you, Katie Sturino–so why shouldn’t they be the ones to save our butts? The Le Tush Butt Mask is a three-minute clarifying mask that is formulated with glycolic, malic, and azelaic acid along with environmentally-friendly exfoliating beads to deep clean. There is also witch hazel to clarify and squalane and kelp to moisturize. It will leave your behind healthy, glowing, and ready for bathing suit weather (regardless of what time of year it is).
A toner and serum, this product defies the rules that a toner has to be drying and that a good skincare routine includes a dozen steps. This thick serum is unlike any other skincare product we’ve ever tried. It’s truly the hybrid of a toner and serum, as its texture is thick like a serum but spreads and feels like a toner on your skin. (How many times can I say “toner” and “serum” in just a few sentences?) Our editors tested this product, along with the whole Fenty Skin line–here was our review.
Microblading has been all the rage over the past few years, but now, our favorite brow beauty brand has marketed that look for everyone. This “microfilling pen” has an ink-like formula to adhere to your brows and skin, mimicing the look of actual hair. If you follow the instructions on the Benefit website, you’ll look as if you came straight from the salon. This was especially necessary for 2020 since, ya know, we couldn’t get our brows done.